50th Anniversary of the Olympic Games in Munich

2022 marked the year of the 50th anniversary of the Olympic Games in Munich. Based on Otl Aicher’s design of ’72, we developed the entire corporate design for the anniversary, from posters and billboards to exhibition design, website and event visuals in the Olympic Hall. We provided a corporate design manual for all participating partners and implementing agencies and took over the complete creative direction of all formats and playout channels.